#Franchise mailings how to#
#Franchise mailings free#

Use “you.” Research shows that hearing our names triggers incredible brain activity, and the same thing happens when you read copy that refers to “you.” It’s a great way to sound personal.

For example, a franchise development email might empathize with how hard it is to save startup capital.

Try to connect with your reader’s specific problems. Shortening “We are” to “we’re” or “that is” to “that’s” doesn’t alter the meaning of your content, but it does makes you sound way more human. One of the easiest ways to fix overly polished marketing copy is to skim through and work in as many contractions as you can.

#Franchise mailings free#

This could be a special promotion, new product, free offering, or simply an interesting piece of news that’s relevant to your local community or demographic. Friends respect each other’s time, which means no emails unless you have a truly valuable message or piece of content to share. Approach your franchise marketing as though you’re speaking to one potential client or franchisee. People are naturally more receptive to this style, and it doesn’t mean you have to compromise on professionalism. Instead, write as though you’re emailing a friend. After being bombarded with sales pitches and polished marketing messages all day, every day, people have learned to tune this delivery out. Writing franchise marketing emails as though you’re addressing a huge, faceless mass of subscribers is a good way to get your message tossed in the trash folder. When somebody opens one of your franchise marketing emails, do you want it to feel like an insider tip from a friend or an office memo? Which is more exciting?

#Franchise mailings how to#

How to make franchise marketing emails more engaging Look at the title of this article – no nonsense! Clear, concise subject lines beat witty writing every time. Numbers also give any claims you make instant gravitas because we associate them with facts. Adding numerals – like 30% or 42 – attracts wandering eyes skimming over a crowded inbox. Use as many sensory and emotional words that you can. Word choice is critical when you’re working with limited subject line space. If you tell your reader they’re going to be happier, smarter, or more successful, they’ll be more likely to click through. If you’re not getting emails opened as often as you like, try implementing some of these tips: How to get more emails openedĮmail subject lines will make or break your outreach campaign. Read on to learn 10 tips to make your emails more enticing and start hitting your click-through goals. Today, we’re going to talk about how to write better emails so your FranchiseSoft marketing campaign is as effective as it is easy! Though working with a franchise marketing company is recommended, there’s plenty you can learn and implement on your own! FranchiseSoft streamlines email franchise marketing, but the onus is still on you to create good content.